Google AdWords: A Good Way To Make Money Online Or Not?
In this article, we’ll take a deep look into the Google AdWords platform and find out whether it’s a good or bad way to make money online.
Google AdWords Background Information
Google AdWords is a pay-per-click (PPC) advertising network.
This means you can setup a Google Ads campaign by targeting a specific keyword for which you want your ad to show up in the search results. And you’ll pay for each click you get to your website.
For example, if you have a website and offer that’ll be perfect for those searching online for “make money online” you can target that keyword.
Then when someone types that into Google, your ad will show up usually within the top 3 spots of search results. Or it’ll show up on the right-hand sidebar of the search results.
When you advertise on Google AdWords you can leverage Google’s massive amount of traffic. And you can start getting traffic to your website instantly.
Pros Of A Google Ads Campaign
When you advertise on Google Ads, you don’t have to spend months building an audience.
Once you setup an ad campaign you could potentially start getting clicks, leads, and sales to your website right away.
Get On The First Page of Google
Advertising on AdWords virtually guarantees your ad will show up somewhere on the first page of Google right away. This means you can potentially attract a lot of visitors to your website.
The only cases where this may not occur are when the keywords you’re targeting are very competitive and expensive. Even so, it’s faster than search engine optimization.
With PPC advertising, you can get thousands of visitors per day to your website and collect data fast.
This allows you to split-test and see what works best. You’ll be able to see which keywords are most profitable, which countries bring in the most customers, and which elements on your landing page increase sales.
Cons Of Advertising On Google AdWords
Google Ads Cost & Pricing
You’ll be paying for each visitor that clicks your ad. And according to this 2016 study, the average cost-per-click (CPC) is $2.32 across all industries.
So if you want 100 visitors to your website every day then that’ll cost you $232.00 every day. And that’s just visitors–this does not guarantee you’ll make sales.
And that cost rises as the years go on and more people flock to AdWords.
Lots Of Variables Can Go Wrong
Setting up and optimizing an AdWords campaign requires a steep learning curve.
There are lots of factors that go into setting up an AdWords campaign. And one part of the machine can determine whether you’ll be profitable or not.
You’ll need to learn how to do keyword research, campaign optimization, and landing page optimization.
But that’s not all… there’s offer selection, negative keywords, geo-targeting, day-parting, EPC, copywriting, direct response marketing, landing page optimization, email marketing, and so much more.
Chances are, you’re not going to be profitable out of the gate. And you may not even be profitable on the front-end. It’ll take some cash to find out what works, and what doesn’t before having a campaign that hums nicely.
Google can be strict with how you can advertise.
Chances are, you’ll have to go through several versions of your landing page design before you get your campaign approved.
Or worse–they’ll suspend your account right away without any warning or steps on how to get your account back up and running.
And if you’re thinking about promoting affiliate offers it can be even more difficult.
Is There A Better Alternative?
Google AdWords is a great way to get a lot of targeted traffic to your website. But, this is definitely NOT beginner-friendly.
I’d only recommend it to more experienced entrepreneurs with more spare time and bigger pockets.
If you’re a beginner with little capital then Digital Flipping may be a better alternative for you.
What Is Digital Flipping?
With Digital Flipping you can start with $21 and make $1,000 or more per month… while having other people do the work.
This is ideal for beginners that don’t have much starting capital nor the time to invest into learning other skills.
The way it works is simple.
Imagine someone wants a logo done for $150.
You then outsource logo design for $20.
Then you pocket the difference.
That’s Digital Flipping in a nutshell.
Easy To Learn
Digital Flipping does not require a massive learning curve.
This is because you’ll outsource the work to an expert.
All you have to do is go straight to buyers that are already willing to pay you.
This means you can make money in virtually any niche.
No Major Capital Needed
Remember, even though you can get a lot of visitors with Google AdWords… visitors do not guarantee sales.
With Digital Flipping, we go straight to buyers.
And we only pay outsourcers once the buyer’s funds are secured in escrow.
So your sale and earnings are virtually guaranteed–which minimizes the risk to almost nothing.
Digital Flipping may not have the scale of Google AdWords, but for beginner entrepreneurs, the risk and costs are reduced greatly.
And who knows, the earnings you make with Digital Flipping can then fund your Google Ad campaigns.